Mediameter | Мы помогаем делать эфир интереснее

The web project "Mediameter" is a Belarusian company that helps make radio broadcasts more interesting by conducting audience research. They use unique families for participation in their studies and provide a special device for recording broadcasts. Data is transmitted to a server for analysis, and participants receive certificates and gifts. MediaMeter is the sole company in Belarus with the latest worldwide recognized software products from Kantar (UK), the global market leader in marketing research, present in over 100 countries. The goal of MediaMeter is to provide broadcasters, advertisers, and other market participants with objective data on viewer and radio listener preferences using modern analytical tools, allowing to increase competitiveness, evaluate advertising effectiveness, influence information policy, and improve content. Radio audience measurement in Belarus involves interviews with randomly selected respondents and tracking quotas in accordance with a control panel and balance variables. Yesterday