Выбор года - Choice of the year Belarus - Международный фестиваль-конкурс в Беларуси

This website is for the International Choice of the Year project in Belarus, a 24-year-old initiative focused on comprehensive market analysis. Annually, it identifies leading companies and brands in various business sectors in Belarus. The determination of winners involves a complex methodology, with 40% of the weight given to consumer opinions, 30% to expert juries, 15% to marketing juries, 10% to media juries, and 5% to the organizing committee. Each participant receives a marketing report on the research results compared to competitors, as well as an analysis of recognition, usage, and preference; and a detailed analysis of demographic factors such as gender, age, location, income level, and occupation. The representative sample is selected randomly from Belarusian residents aged 18 to 64. Consumers answer three questions about their awareness, usage