Разработка брендбука для компании и организации | mlk.by

language: ru This online resource, [mlk.by](http://mlk.by), specializes in the development of brand books for companies and organizations. A brand book is a formal document outlining a brand's components and dictating their correct usage. It includes a brand platform, consisting of a company's identity, essence, positioning, target audience, their needs, emotional and functional advantages, brand attributes, tagline, mission, vision, and possibly a brand legend, as well as a corporate style, featuring a logo, colors, fonts, patterns, and other design elements, along with usage guidelines. This resource offers the development of such a comprehensive branding solution. It may be essential for companies seeking to update their visual identity and align it with their evolving brand strategy. Additionally, for newly established projects lacking a brand foundation, a brand book's creation would be the equivalent of building the brand from